10 Steps to Get from Concept to Launch
Here’s our 10-step outline. Note that there are literally hundreds of sub-actions to take along the way, and depending on the product or service you’re developing, some steps may be skipped or combined and the details may vary.
You may find some of the steps surprising, e.g., selling the product before finishing development, choosing to complete a business plan or perhaps not, and obtaining customer feedback before full product development.
1. Develop and draft the idea or concept
2. Produce prototypes or initial release(s) – several prototypes may be necessary to evaluate and find the best concept
3. Obtain customer feedback (to confirm the idea is worth pursuing and choose the best concept for further development)
4. Refine the product or service based on customer feedback and test the product under all conditions / use cases
5. Complete your business plan (if the business plan will help you – keep an eye out for our upcoming post on how to decide)
6. Fully document the product with drawings and specifications and establish a manufacturing plan
7. Ensure distribution and sales channels are in place and sell, sell, sell!
8. Finish product, process, and supply chain development
9. Produce the product
10. Ship the product / release the service
We’d love to chat and walk through the nuances of your particular situation. CAEDENCE can help you map your new product development, manage steps in the process, and prevent or overcome roadblocks as you turn your idea into reality.
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